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March 21 2012
by Scott Johnson

The Dongle Wars

I am an active observer of the payment space, but not an active investor so far.  It is rare that a payments business can survive as a startup.  Payment companies must operate in a highly regulated space dominated by incumbents made powerful by huge networks and distribution.  Payment is one of those really tempting unbounded […]

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March 5 2012
by Scott Johnson

Web Video Ads That Don’t Suck

We all skip them as fast as we can, those despicable pre-roll video ads that keep us from our video content.  They are intrusive and annoying, and at best lead to disappointing recall, at worst negative brand association.  We tolerate them on broadcast TV because they have always been there, and that is a lean-back, […]

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March 1 2012
by Scott Johnson

Why I Invested in YieldBot

YieldBot takes the largest advertising demand pool on the internet (search), and plugs it into publisher inventory, the largest source of supply.  Advertisers add YieldBot to their keyword buys, and YieldBot delivers high performing, intent driven clicks, just like a search engine.  They do this with exceedingly clever analytics that reveal intent, the currency of […]

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February 23 2012
by Scott Johnson

Why I Invested In Truveris (Again)

Today Truveris announced a follow-on round of financing of $10 million led by new investor New Leaf Ventures.  The cash is key, but what we are really excited about is Phillippe Chambon, one of the smartest healthcare investors on the planet, has joined the company’s Board.  With Bryan Birch, a PBM industry veteran as CEO, […]

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February 14 2012
by Scott Johnson

2012 Continued: My Take on The Cloud and Innovation

I know – blogging about the cloud has long ago jumped the shark.  But I will press forth regardless, because I said I would in a previous post, and because both the smartphone and cloud computing are under-hyped.  Properly hyped, the situation sounds something like this:  Smartphones accessing cloud services comprise the greatest platform for […]

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January 27 2012
by Scott Johnson

2012: Smartphones are now a social necessity

My last post, outlined five things to be excited about as we enter 2012.  Number one on this list was smartphone ubiquity. I am not sure on what day last year this occurred, but the smart phone went from luxury to social necessity.  Has the smart phone eclipsed the television in our hierarchy of needs? […]

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January 26 2012
by Scott Johnson

No Better Time, Ever, To Be An Entrepreneur

I am often asked “what is new and exciting” by pretty much anyone that knows what I do for a living. And it is a great question that I relish answering – usually. Of late, however, I have been responding in a way that needs polish. I will say “smartphones” or “Health IT” or “the […]

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December 6 2011
by Scott Johnson

iMessage Goodbye SMS?

I love anything that takes undeserved and absurd profit away from telecom companies.  This is because of the “WTF Gap”.  In case this gap is new to you, which it probably is since I just invented the name, the WTF gap is the large difference between what your telco advertised you were going to pay […]

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September 26 2011
by Scott Johnson

My 5 Laws of Consumer Behavior

We are pitched with consumer business ideas all the time.  Many of them are asking consumers to change behavior, which requires time and learning, which requires effort, which all consumers abhor.  Only absurdly great value propositions can overcome this trait.  The business ideas I like best recognize the following laws of adult consumer behavior: 1) […]

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September 19 2011
by Scott Johnson

Direct Marketing 3.0 – The Social Era

One place where there is growth aplenty thesedays is good old direct marketing, which search reinvented last decade.  This decade, social media is reinventing it once again. Picture this: You’re playing a social game like Mafia Wars on Facebook and you want more “credits.”  So you type “Drink Dr. Pepper” into a box, and then buy a […]

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