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January 18 2011
by Scott Johnson

Mobile Monetization 2.0

Mobile monetization 2.0 is going to happen in 2011.  Marketing budgets against mobile are showing up in the hundreds of millions, some new monetization schemes (CPL and CPD) are paying good eCPMs, 4G is coming, and this is all really great news for entrepreneurs and mobile app publishers as everyone everywhere taps into mobile apps. […]

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January 3 2011
by Scott Johnson

Thank You – Cloud!

These Microsoft cloud commercials are everywhere – showing people using the cloud to improve their lives.  And I could be the source of one.  This weekend I was reading email at home and suddenly my laptop froze.  I tried to reboot in safe mode.  Not happening.  Looks like a disk failure.  Virus induced?  No way […]

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December 3 2010
by Scott Johnson

“Do Not Track” – Some Predictions to Guide Investment

Congress has proposed an opt-out capability for user tracking.  Much has been written about Do Not Track, and I won’t rehash all of that.  I will simply say I think it is a good idea, and in general expecting that any industry will effectively police itself is naive. What has not been widely discussed is: […]

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November 22 2010
by Scott Johnson

Web Browsing in the Living Room

David Pogue published a rather scathing review of Google TV in the NY Times today.  He has two main objections: Damning exhibit A is:  The Remote Control.  He tested a Sony TV and a Logitech STB, and really disliked the experience.  And that got me thinking – what, if anything, will ever be a good […]

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November 17 2010
by Scott Johnson

Expanding “Opt In” to include “Claw Back.”

My partner Thanasis wrote a thoughtful piece about the trade-offs between privacy and convenience.  Since I am a table pounding “opt-in” zealot, I felt compelled to weigh in.  Opt-in is why Pontiflex is taking share so rapidly from legacy “email list brokers”.  Opt-out is the reason Facebook got kicked in the gut when they launched Beacon, and how […]

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November 10 2010
by Scott Johnson

Appointment Viewing

Someone who’s opinion I highly respect posited to me that appointment viewing of video, except for live sports, was on its way to zero; that all pre-recorded TV would be consumed on demand.  I disagree, and I say why below, but this got me thinking about how we will consume different types of video content […]

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October 12 2010
by Scott Johnson

Why I Invested in Fashion Playtes (Again)

Fashion Playtes recently announced an oversubscribed up round led by our friends at Fairhaven Capital.   The company has a platform enabling custom clothing design by tween girls (ages 6-12). It is a simple concept really.  Girls can go on the web and choose different embellishments to be sewn onto dresses, shirts, pants, bags, etc. […]

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October 4 2010
by Scott Johnson

The Future of the App Store

I have been trying to clarify my vision of the evolution of the mobile app ecosystem.  As the handheld becomes our primary media and service consumption vehicle, a lot is at stake in becoming the app of choice for consumers in every category.  The next five years are land grab time, and a lot of […]

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October 1 2010
by Scott Johnson

Brain Snacks – Gaining User Addiction

When you think about it, Facebook, Zynga, Twitter and YouTube have one important thing in common: they are very easy to snack on and highly addictive.  Kinda like chocolate – delicious and not too bad for you.  Casually scrolling your FB feed, scrolling your tweets, farming in farmville, or browsing short videos are like a mini […]

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August 19 2010
by Scott Johnson

August Slow Down, Where Art Thou?

In the previous century, the investment world took a mild breather in August ahead of the Q4 rush.  I used to appreciate the slower pace as a time for unplugged reflection and time with family.  But I have noticed an interesting shift in the last ten years.  August is no longer sacred. You can’t blame […]

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