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Beware Of The “No Question About It” Advisor

Advising and taking advice are a true art – particularly when it comes to questions of strategy.  There is no advisor who can give a team of executives an unqualified point of view on a strategic issue.  Yet such resolute advice is quite abundant.  I am as guilty as anyone.  It is so clear to me what the “right” answer is that I will say “we should go to market through channels – no question about it.”  Whenever you hear that phrase, no matter who is saying it, strike it from the record and dig deeper.  It may be a good choice, but every team has different capabilities, and a lion should never take advice from a wolf on how to hunt.