Nav

navfund.com, Part Deux

We did it! The new NAV website went live 11-02-09 at 8:30pm EST.

I searched for the word that somehow characterizes the change–a regeneration of sorts–yet more dramatic and more than a simple renewal. This was pure metamorphosis and a digression from the typical venture fund website. We began by asking our portfolio company entrepreneurs what they thought:

“We want to get a sense of the philosophy and personality”

“What expertise are you offering other than just dollars?”

“Be entrepreneur-friendly”

“Want clarity about the types of deals you are all looking for”

“Like the quotes in your bios; tell more about your style (through blogs, twitter, etc.): we are always trying to read between the lines”

“Big question [when thinking about firms]: “Who is out of money and who is investing now?”

And we listened.

The Credits
A round of applause for David Truog of Upland Productions for his creative brilliance in the production of the 13 videos featured on our website, YouTube Channel, and Facebook Page. I would also like to thank the team at the interactive agency Area17 with special thanks to George, Andrew, Kemp, Kristen, and Mubs for their awesome design and methodical development work on navfund.com. It was truly a pleasure to work with you.

Also, I would like to thank to our entrepreneurs for their candid feedback and making time to pose in front of my camera, my partner Thanasis for co-leading the website blitz with me, and everyone here at NAV–Eryn and Gail for coordinating the massive photo/video world tours, Mel for input on the LP section, our summer intern Amanda for stepping up as project manager for the photo shoot and content, John, Todd, and Scott for their writing contributions throughout this site, and Tim for bringing his extensive web experience to bear in the creative design strategy.

Above: Thanasis prepares for his photo shoot.

Above: David Truog films John Backus

DSFUXWXZY6Z3

QJK83U5RMP5R