BLOG STARTUPS, VENTURE AND THE TECH BUSINESS
Posts Tagged ‘Advertising’
March 1 2012
by Scott Johnson
Why I Invested in YieldBot
YieldBot takes the largest advertising demand pool on the internet (search), and plugs it into publisher inventory, the largest source of supply. Advertisers add YieldBot to their keyword buys, and YieldBot delivers high performing, intent driven clicks, just like a search engine. They do this with exceedingly clever analytics that reveal intent, the currency of ...
September 19 2011
by Scott Johnson
Direct Marketing 3.0 – The Social Era
One place where there is growth aplenty thesedays is good old direct marketing, which search reinvented last decade. This decade, social media is reinventing it once again. Picture this: You’re playing a social game like Mafia Wars on Facebook and you want more “credits.” So you type “Drink Dr. Pepper” into a box, and then buy a ...
June 6 2011
by Todd Hixon
Tech = Media?
I attended TechCrunch Disrupt New York recently. A few observations: Web/mobile advertising and “flash commerce” were sliced and diced on several panels. Google and Facebook execs advocated for their new products. Most interesting comments: from Mark Walrath/RightMedia founder: “The Meeker Gap (% time versus ad dollars spent on web media) exists because web advertisers have ...
February 8 2011
by Scott Johnson
Groupon Super Bowl Ads – Brilliant?
There is a ton of buzz around the Groupon Super Bowl advertisements, and it is all “negative publicity.” Let’s stipulate for now that the ads were insensitive. Even further, let’s stipulate that they lost some subscribers as a result. Short term, this is not good. Long term? I think all this attention is a big ...
February 8 2011
by Scott Johnson
Is The UnGoogle Economy Viable?
Is there enough market to sustain a startup that competes directly with Google? This is an increasingly frequent topic, as we find ourselves asking entrepreneurs and our CEOs “what if Google decided to do this?” Back in the mid nineties, we used to ask this same question about Microsoft, as the graveyard of companies ...
January 28 2011
by Scott Johnson
Mobile Clicks Are Garbage!
Most mobile advertisement banner clicks are accidental. The Harris group published a study yesterday saying this. Surprised? I’m not! Has anyone actually clicked a mobile banner on purpose? Really? I can’t imagine doing so – the experience is so bad. I think Shakespeare might have been thinking of mobile banner ads when he quipped “It is ...
January 18 2011
by Scott Johnson
Mobile Monetization 2.0
Mobile monetization 2.0 is going to happen in 2011. Marketing budgets against mobile are showing up in the hundreds of millions, some new monetization schemes (CPL and CPD) are paying good eCPMs, 4G is coming, and this is all really great news for entrepreneurs and mobile app publishers as everyone everywhere taps into mobile apps. ...
December 3 2010
by Scott Johnson
“Do Not Track” – Some Predictions to Guide Investment
Congress has proposed an opt-out capability for user tracking. Much has been written about Do Not Track, and I won’t rehash all of that. I will simply say I think it is a good idea, and in general expecting that any industry will effectively police itself is naive. What has not been widely discussed is: ...
November 10 2010
by Scott Johnson
Appointment Viewing
Someone who’s opinion I highly respect posited to me that appointment viewing of video, except for live sports, was on its way to zero; that all pre-recorded TV would be consumed on demand. I disagree, and I say why below, but this got me thinking about how we will consume different types of video content ...
May 26 2010
by Scott Johnson
Brand Advertisers: Not Stupid At All
On the face of it, when you look at old vs new media ad spend, the big dollars go to the old media while the bulk of the time and attention goes to new media. “The advertisers must be crazy or stupid or both” is the quick, logical conclusion to this paradox. Not true!
