Posts Tagged ‘Advertising’

May 26 2010
by Scott Johnson

Brand Advertisers: Not Stupid At All

On the face of it, when you look at old vs new media ad spend, the big dollars go to the old media while the bulk of the time and attention goes to new media. “The advertisers must be crazy or stupid or both” is the quick, logical conclusion to this paradox. Not true!

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October 27 2009
by Thanasis Delistathis

Why is it hard to monetize ad-driven businesses? Answer: it’s not if you have the right people.

About a month ago, I was talking to Jeremy Liew of Lightspeed Ventures about the state of the advertising market.  Many of our portfolio companies have a free, ad-supported business model.  So the ability to get revenue is correlated to the ability to sell the advertising inventory at attractive rates. We both marveled at how […]

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September 1 2009
by Scott Johnson

The Ad Dollar Tug-of-War

The often sited truth in advertising states that half of all ad dollars are wasted, but you can never tell which half.  Well, that is changing, and everyone is excited about all of those ad dollars moving to measurable media instead of being flushed down the wasteful “old media” toilet.  But what if, instead of […]

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