BLOG STARTUPS, VENTURE AND THE TECH BUSINESS
Posts Tagged ‘Marketing’
March 16 2010
by Thanasis Delistathis
Facebook Connect: The biggest no-brainer in the history of earth
Well; maybe that is a slight exaggeration. But when I sit back and try to think about some other things that would qualify as some of, say, the top 10 biggest no-brainers in the history of earth, Facebook Connect has got to be among them.
The tagline is one I heard in radio ads on SiriusXM ...
January 8 2010
by Todd Hixon
The Power of Tying Services to Products
Consumer marketers speak of “Moments of Truth”. I had one last night. I walked the dog in the evening and, later, when I went to put my iPhone on the charger, the phone and its holster were gone. The phone was set to silent. Merde! I retraced my steps with another ...
September 30 2009
by Scott Johnson
Make your customers surly?
My partner Todd Hixon relates a story about when he was a young analyst meeting with a crusty old telco exec to talk about pricing, and was told that they wanted to price so their customers were “surly, but not rebellious.”
“How hilariously old school” you are thinking. “Isn’t Steve Jobs’ ability to delight his customers ...
September 1 2009
by Scott Johnson
The Ad Dollar Tug-of-War
The often sited truth in advertising states that half of all ad dollars are wasted, but you can never tell which half. Well, that is changing, and everyone is excited about all of those ad dollars moving to measurable media instead of being flushed down the wasteful “old media” toilet. But what if, instead of ...
May 6 2009
by Thanasis Delistathis
Use of focus groups
There are many times in startup pitches where the entrepreneurs are trying to convince us that they have the product features figured out because they have conducted one or two focus groups and have incorporated potential “customer feedback.” It is puzzling to me how frequently this happens. Of course anyone who has worked in marketing ...
