BLOG STARTUPS, VENTURE AND THE TECH BUSINESS
Posts Tagged ‘Mobile’
January 27 2012
by Scott Johnson
2012: Smartphones are now a social necessity
My last post, outlined five things to be excited about as we enter 2012. Number one on this list was smartphone ubiquity. I am not sure on what day last year this occurred, but the smart phone went from luxury to social necessity. Has the smart phone eclipsed the television in our hierarchy of needs? ...
August 8 2011
by Todd Hixon
Tablets Turn 18
We’re now 18 months post the iPad announcement. Like an 18 year-old, the tablet has matured a lot, but still has a way to go. Here are some key things I have learned. Tablets are a new, major segment of the mobile device market, 40-50 million units this year, a big fraction of the ~250m ...
June 6 2011
by Todd Hixon
Tech = Media?
I attended TechCrunch Disrupt New York recently. A few observations: Web/mobile advertising and “flash commerce” were sliced and diced on several panels. Google and Facebook execs advocated for their new products. Most interesting comments: from Mark Walrath/RightMedia founder: “The Meeker Gap (% time versus ad dollars spent on web media) exists because web advertisers have ...
March 29 2011
by Todd Hixon
Android Will Hold Its Own
The Verizon iPhone and recent strong success of Apple’s iOS on multiple fronts raises the question: can Android really compete with iOS? (E.g., WSJ: “Verizon iPhone: A Threat to Android?”) Although sales and installed base of Android devices have passed the iPhone, some argue that happened because carriers representing 70% of the U.S. market had ...
February 18 2011
by Todd Hixon
Positioning for On-Line Subscription Dollars
Apple’s announcement of its App Store Subscriptions revenue policy this week (link) has got a lot of people buzzing, tweeting, and thinking – usually not all at once ;-) – about the subscription part of the app economy. E.g., see my partner Scott’s thoughtful post about what it means for Android (link). The policy lays out Apple’s claim ...
February 8 2011
by Scott Johnson
Is The UnGoogle Economy Viable?
Is there enough market to sustain a startup that competes directly with Google? This is an increasingly frequent topic, as we find ourselves asking entrepreneurs and our CEOs “what if Google decided to do this?” Back in the mid nineties, we used to ask this same question about Microsoft, as the graveyard of companies ...
January 28 2011
by Scott Johnson
Mobile Clicks Are Garbage!
Most mobile advertisement banner clicks are accidental. The Harris group published a study yesterday saying this. Surprised? I’m not! Has anyone actually clicked a mobile banner on purpose? Really? I can’t imagine doing so – the experience is so bad. I think Shakespeare might have been thinking of mobile banner ads when he quipped “It is ...
January 18 2011
by Scott Johnson
Mobile Monetization 2.0
Mobile monetization 2.0 is going to happen in 2011. Marketing budgets against mobile are showing up in the hundreds of millions, some new monetization schemes (CPL and CPD) are paying good eCPMs, 4G is coming, and this is all really great news for entrepreneurs and mobile app publishers as everyone everywhere taps into mobile apps. ...
January 11 2011
by Todd Hixon
Watersheds: Real & Wannabe
This is part 2 of my observations from CES 2011. Year of the Tablet: Not Quite Yet The media proclaimed 2011 the year of the tablet, and obedient to their editors’ direction, reporters found many tablets on the floor, e.g., HuffPost: 11 New Tablets You’ve Probably Never Heard Of From CES 2011. In truth, the ...
January 10 2011
by Todd Hixon
Rule The Air
CES 2011 is over, I write with relief as I await the plane home. Observations follow; this is part 1 of 2. It’s So Big! Various reports put attendance at between 140,000 and 160,000, up from 120,000 in 2010. The display floor was so vast (36 acres) and crowded that it’s hard to find what ...
