BLOG STARTUPS, VENTURE AND THE TECH BUSINESS

Posts Tagged ‘search marketing’

March 1 2012
by Scott Johnson

Why I Invested in YieldBot

YieldBot takes the largest advertising demand pool on the internet (search), and plugs it into publisher inventory, the largest source of supply. ¬†Advertisers add YieldBot to their keyword buys, and YieldBot delivers high performing, intent driven clicks, just like a search engine. ¬†They do this with exceedingly clever analytics that reveal intent, the currency of […]

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