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BMW launches Stitcher integration at SXSW (hands-on video)

BMW announced today at SXSW that it’s teaming up with Stitcher to integrate the popular iPhone app’s on-demand streaming functionality into vehicles equipped with the BMW Apps and Mini Connected technologies. We ran into BMW’s Robert Passaro in the halls of Austin’s Convention Center and he was kind enough to give us an exclusive demo of Stitcher inside a lovely BMW 650i convertible ahead of today’s launch.

BMW launches Stitcher integration at SXSW (hands-on video)

Most of the iPhone app’s features are available using the vehicle’s infotainment system, including the ability to search, provide feedback (“More Like This” and “Listeners Also Like”), and create / remove custom stations — album art is even displayed in high-resolution alongside show information. Take a look at our gallery below, then watch us tune Stitcher into the Engadget Mobile Podcast right from the BMW’s center console in our hands-on video after the break.